The Rise and Fall of Brandless: What Went Wrong with the E-commerce Disruptor?
In 2017, Brandless burst onto the e-commerce scene with a bold promise: to revolutionize the way people shop by offering high-quality, affordable products without the burden of brand names. Founded by Tina Sharkey and Ido Leffler, the company aimed to disrupt the traditional consumer goods industry by cutting out the … Read more