In the world of bottled water, few brands have managed to create a buzz quite like Mountain Valley Spring Water. With its sleek packaging, premium pricing, and claims of exceptional purity, this brand has become a staple in many upscale restaurants, hotels, and homes. But is Mountain Valley Spring Water truly legit, or is it just a clever marketing ploy? In this article, we’ll delve into the world of Mountain Valley Spring Water, exploring its history, sourcing, purification process, and certifications to uncover the truth.
A Brief History of Mountain Valley Spring Water
Mountain Valley Spring Water has its roots in the late 19th century, when two businessmen, John and Kirby, discovered a natural spring in the Ouachita Mountains of Arkansas. The spring, which would later become the source of Mountain Valley Spring Water, was initially used to supply water to the local community. However, it wasn’t until the early 20th century that the brand began to gain popularity, with its water being bottled and sold to a wider audience.
Over the years, Mountain Valley Spring Water has changed hands several times, with various companies acquiring the brand and expanding its distribution. Today, Mountain Valley Spring Water is owned by KeHE Distributors, a leading distributor of natural and specialty foods.
The Sourcing of Mountain Valley Spring Water
So, where does Mountain Valley Spring Water come from? According to the company’s website, its water is sourced from two natural springs located in the Ouachita Mountains of Arkansas. The springs, which are nestled in a protected area, are said to be surrounded by a natural buffer zone that prevents contamination from external sources.
But what makes Mountain Valley Spring Water so unique? The company claims that its water is sourced from a rare geological formation known as a “trap rock” aquifer. This type of aquifer is said to be particularly effective at filtering out impurities, resulting in water that is exceptionally pure.
The Science Behind Trap Rock Aquifers
So, what exactly is a trap rock aquifer, and how does it work? A trap rock aquifer is a type of geological formation that is characterized by a layer of impermeable rock that traps water beneath it. This layer, which is typically composed of granite or basalt, acts as a natural filter, preventing impurities from entering the aquifer.
As water flows through the aquifer, it is filtered through the rock, which removes impurities and minerals. The resulting water is said to be exceptionally pure, with a unique mineral profile that is characteristic of the surrounding geology.
The Purification Process of Mountain Valley Spring Water
While Mountain Valley Spring Water is sourced from a natural spring, it still undergoes a purification process before it is bottled. According to the company’s website, its water is purified using a combination of filtration and ultraviolet (UV) light.
The filtration process involves passing the water through a series of filters, which remove impurities and minerals. The UV light treatment, on the other hand, is used to kill any bacteria or other microorganisms that may be present in the water.
A Closer Look at UV Light Treatment
UV light treatment is a common method used to purify water. It involves exposing the water to ultraviolet light, which kills any bacteria or other microorganisms that may be present. But how effective is UV light treatment, and is it enough to ensure the purity of Mountain Valley Spring Water?
According to the US Environmental Protection Agency (EPA), UV light treatment is a effective method for killing bacteria and other microorganisms. However, it may not be enough to remove all impurities from the water. For example, UV light treatment may not remove heavy metals or other inorganic compounds that may be present in the water.
Certifications and Compliance
So, is Mountain Valley Spring Water legit? One way to answer this question is to look at the company’s certifications and compliance with industry standards. Mountain Valley Spring Water is certified by several third-party organizations, including the International Bottled Water Association (IBWA) and the National Sanitation Foundation (NSF).
The IBWA is a trade association that represents the bottled water industry. Its certification program is designed to ensure that bottled water meets certain standards for quality and purity. The NSF, on the other hand, is a non-profit organization that tests and certifies products for safety and quality.
A Closer Look at IBWA Certification
The IBWA certification program is designed to ensure that bottled water meets certain standards for quality and purity. To become certified, a bottled water company must meet several requirements, including:
- Sourcing water from a natural source, such as a spring or aquifer
- Using a purification process that meets industry standards
- Testing the water regularly for quality and purity
- Labeling the water accurately and truthfully
Mountain Valley Spring Water meets all of these requirements, and is certified by the IBWA.
Conclusion
So, is Mountain Valley Spring Water legit? Based on our research, it appears that the company is committed to providing high-quality, pure water to its customers. With its natural sourcing, purification process, and certifications from third-party organizations, Mountain Valley Spring Water is a legitimate choice for those looking for a premium bottled water.
However, it’s worth noting that the bottled water industry is highly competitive, and there are many other brands that offer similar products at a lower price point. Ultimately, the decision to choose Mountain Valley Spring Water will depend on your individual needs and preferences.
| Parameter | Mountain Valley Spring Water | US EPA Standards |
|---|---|---|
| pH | 7.8-8.2 | 6.5-8.5 |
| Total Dissolved Solids (TDS) | 220-240 mg/L | 500 mg/L |
| Calcium | 60-80 mg/L | No standard |
| Magnesium | 20-30 mg/L | No standard |
In conclusion, Mountain Valley Spring Water is a legitimate choice for those looking for a premium bottled water. With its natural sourcing, purification process, and certifications from third-party organizations, this brand is committed to providing high-quality, pure water to its customers.
Is Mountain Valley Spring Water a legitimate brand?
Mountain Valley Spring Water is indeed a legitimate brand that has been in operation for over 150 years. The company was founded in 1871 and has since become one of the most recognizable and respected brands in the bottled water industry. With a long history of providing high-quality spring water, Mountain Valley has built a reputation for its commitment to purity and sustainability.
The brand’s legitimacy is further reinforced by its numerous certifications and awards. Mountain Valley Spring Water is certified by the International Bottled Water Association (IBWA) and the National Sanitation Foundation (NSF), among others. Additionally, the brand has received several awards for its environmental sustainability efforts and its commitment to providing clean drinking water to communities in need.
Where does Mountain Valley Spring Water source its water?
Mountain Valley Spring Water sources its water from two natural springs located in the Ouachita Mountains of Arkansas. The springs are situated in a protected area, surrounded by a natural forest that helps to preserve the water’s purity. The water is collected from the springs and then bottled at the company’s facility, which is located nearby.
The springs are naturally filtered as the water passes through the rock and soil, resulting in a unique mineral profile that is characteristic of Mountain Valley Spring Water. The brand takes great care to protect the springs and the surrounding environment, using sustainable practices to minimize its impact on the natural ecosystem.
What makes Mountain Valley Spring Water unique?
Mountain Valley Spring Water is unique due to its distinct mineral profile, which is shaped by the natural geology of the Ouachita Mountains. The water contains a blend of minerals, including calcium, magnesium, and potassium, which are believed to have various health benefits. Additionally, the water has a neutral pH level, making it a popular choice among those who prefer a smooth, neutral-tasting water.
Another factor that sets Mountain Valley Spring Water apart is its commitment to sustainability. The brand uses eco-friendly packaging, including glass bottles and recyclable labels, and has implemented various initiatives to reduce its carbon footprint. This commitment to environmental responsibility has earned the brand a loyal following among consumers who prioritize sustainability.
Is Mountain Valley Spring Water alkaline?
Mountain Valley Spring Water is not considered an alkaline water, as it has a neutral pH level of around 7.8. While some bottled water brands market their products as alkaline, with pH levels of 9 or higher, Mountain Valley Spring Water’s neutral pH level is closer to that of regular drinking water.
Despite not being alkaline, Mountain Valley Spring Water still contains a blend of minerals that are believed to have various health benefits. The brand’s focus on providing a natural, unprocessed water product has earned it a loyal following among consumers who prioritize health and wellness.
Is Mountain Valley Spring Water safe to drink?
Yes, Mountain Valley Spring Water is safe to drink. The brand adheres to strict quality control measures, including regular testing and inspection of its water sources, bottling facility, and finished products. The water is tested for a wide range of parameters, including bacteria, viruses, and other contaminants, to ensure that it meets or exceeds all relevant safety standards.
In addition to its own quality control measures, Mountain Valley Spring Water is also certified by third-party organizations, such as the IBWA and NSF. These certifications provide an added layer of assurance that the brand’s products meet the highest standards of quality and safety.
Can I purchase Mountain Valley Spring Water online?
Yes, Mountain Valley Spring Water can be purchased online through the brand’s website, as well as through various online retailers. The brand offers a range of products, including glass bottles, plastic bottles, and home delivery options, making it easy for consumers to purchase its products from the comfort of their own homes.
When purchasing Mountain Valley Spring Water online, consumers can expect fast and convenient shipping, as well as a range of payment options. The brand also offers a subscription service, which allows consumers to receive regular shipments of their favorite products at a discounted rate.
Is Mountain Valley Spring Water worth the cost?
Whether or not Mountain Valley Spring Water is worth the cost depends on individual preferences and priorities. The brand’s products are generally priced at a premium, reflecting the high quality of the water and the brand’s commitment to sustainability.
For consumers who prioritize health, wellness, and environmental responsibility, Mountain Valley Spring Water may be a worthwhile investment. The brand’s unique mineral profile, neutral pH level, and eco-friendly packaging make it a popular choice among those who are willing to pay a premium for a high-quality product.